Speaking to this part of the brain is incredibly important because it controls a person’s feelings, decisions, and behavior. For instance, he found Why and How speak to the oldest part of the brain: the limbic system. Based on science, it actually corresponds to the human brain. More importantly, The Golden Circle isn’t a random theory Sinek came up with. Put simply, it helps us understand why we do what we do” and “how much more we can achieve if we remind ourselves to start everything we do by first asking why.” Sinek writes, “Like the golden ratio, which offers evidence of order in the seeming disorder of nature, The Golden Circle finds order and predictability in human behavior. He wanted to create a process for inspiring people to action in a way that produced predictable, repeatable results across a wide variety of fields and industries. Sinek’s Golden Circle illustrates how all individual leaders and organizations who start with Why “think, act, and communicate.” His concept was inspired by the golden ratio, a centuries-old mathematical equation that calculates beauty based on an object’s ratio of symmetry. Introduction to Simon Sinek’s Golden Circle Additionally, learn how Airbnb leverages their purpose, plus receive several tips for leading with your own Why. Through his studies on great people and organizations, Sinek creates a simple, three-step formula any company can use to gain a loyal following that jumpstarts their own movement: The Golden Circle. Discover how to inspire action by operating from the inside-out of The Golden Circle. Because King’s message of equality was clear, emotionally compelling, and positively influential, he acquired a vast amount of followers who propelled the group’s collective vision forward. Sinek uses Martin Luther King, Jr., as a prime example of a person who led with their Why. This process doesn’t happen by force, but through the inspiration people feel when they hear a message that creates a unified sense of belonging and purpose. Leading with Why is what gains leaders followers. According to leadership expert Simon Sinek, the push-button activates when a leader leads with their “Why.” He references organizations like Southwest and Harley-Davidson that lead with Why, explaining it’s the defining factor that launches businesses into success. This philosophy is the central focus of his best-selling book, Start With Why. What motivates people to act? Whether it’s a purchase decision or the ability to inspire a group of employees to begin working on an important project, there’s a mental switch that mobilizes people to action.
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